Having been a member of Lindsborg Swedish Folk Dancers myself as a teenager, it was a joy to volunteer my time and graphic design expertise to this non-profit. They needed a refresh of their visual identity and help with developing a website. LSFD was about to celebrate their 50 year anniversary and there was interest in keeping elements of the past in their refreshed branding. I did this by incorporating the very familiar and recognizable dancer illustration from their original logo wherever possible.

Client: Lindsborg Swedish Folk Dancers

Project: Logo design, website design, advertising, stationery

Format: Print + Digital

Tools: Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Responsibilities: Art direction, graphic design